The US strike, where writers are demanding payments from major studios for internet and DVD broadcasts, has been running for more than two months. All scripted Hollywood shows have shut down production, meaning that Australian networks are receiving vastly reduced numbers of episodes of first-run American programs than in previous years.
Mr Mitchell said this could lead to an Australian season of "repeats versus repeats", leaving networks with lower costs: "Presumably, they'd charge no less in ad rates." But he cautioned against taking viewers for granted. "People could gradually drift away from free-to-air TV to pay-TV if it happened over a period of time," he said.
TV is struggling already.....
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